AGENCY

Founder / Principal Designer at THAT WAS GOOD
April 2005 – present

ALLRECIPES – UI template extensions of website campaigns with Bush’s Baked Beans, Target, Safeway, and Time Warner

AMAZON – Amazon Art and Collectibles, branding, art direction, UX and UI design, and Super Bowl bus wrapper

BING – Image editing and design for Shopping Channel, design and html for email newsletters

COZI – Art direction, marketing, interactive, and packaging design

DRUGSTORE – Art direction for design, photography, and direct mail for drugstore.com and beauty.com

EXPEDIA – Art direction and design on prototype for a interactive luxury vacations micrositeMSN – Marketing campaigns for Lifestyle and Health & Fitness channels

HOMEWORLD
UX and UI for all client web products using user-centered methods including research, affinity mapping, personas, prototyping, and testing.

SECOND HARVEST FOOD BANK SANTA CRUZ COUNTY – Creative direction, design, and production of marketing collateral

SONICAIRE – Email newsletters

STARBUCKS – Art direction and design for two seasonal interactive microsites: Brew Sale and Anniversary Sale

SURVEYMONKEY – Design and produce flash banner campaign

T-MOBILE – UI for corporate website and online marketing campaigns

UC SANTA CRUZ – Art direction and design of event posters for alumni association

FULL-TIME

Product Design Manager at BAZAARVOICE
November 2018– present
UX and visual design focussed on the global design system for the B2B services. Responsibilities include the designing new components and specifications to collaborating closely with engineering; creating and maintaining a design component library in Sketch; and strategic design thinking.

UX / UI Design Lead at LEAFLY
June 2017 – October 2017
Managed 2 designers on both responsive web and native apps. Worked closely with product and stakeholders to gather requirements; communicate concepts to design team; deliver specifications to engineering; and ensure on-time delivery of all products.

Senior UI Designer at LEAFLY
February 2014 – June 2017
Responsible for all UX and UI on responsive web and apps. Was sole designer for News and Products & Brands redesigns while maintaining user experience best practices. Worked with product and engineering to meet business and technical objectives in an Agile workflow.

Art Director at NORDSTROM
February 2004 – March 2005
Art direction, design, and production of BPNordstrom's Flash website as well as all collateral marketing and email campaigns. Working with a Flash developer, the website included games and interactive tools for trying on outfits, a radio station, and surveys. Managed two freelance designers.

Senior User Experience Designer at DIGEO
March 2000 – April 2003
UX and UI for early interactive TV product. Produced company’s first style guide for use by design, engineering, and technical writers. Lead designer and patent holder for the MSTV platform UI.